About Us

Affinity Artists is a full-service boutique agency founded by Ross Grossman. Ross first set his sights on promotional modeling and rapidly expanded from San Francisco to markets all over the United States. In doing this he worked with brands such as Ciroc and Costco to musical acts such as Nikki Minaj.

Buoyed by his success, Ross expanded on the Theatrical Department adding agent Erich Smith. Under his supervision the department has experienced rapid growth from two series regulars on HBO’s Veep to numerous Guest Stars on television’s hottest shows.

The Commercial Department has been the most recent success for the company. Led by Agent Christopher Holler, Affinity’s commercial clients have worked on some of the country’s biggest AD Campaigns from Wendy’s to Toyota.

As a company, our future has never been brighter and we look forward to representing our clients in Film, TV, and Commercial for years to come.


Erich Smith
Head of Theatrical Talent

Commercial and Print

Christopher Holler
Head of Commercial Talent

Open Call: Held between 2-4pm first and third Thursday of every month. Must RSVP with info@affinityartists.com to be put on list.

Actors and models will not be seen without confirmation.

Modeling / Promotional

Models, Brand Ambassadors, and Promotional models please visit www.affinitymodels.com


We are not currently accepting any unsolicited literary materials.

Contact Us

Los Angeles
5455 Wilshire Blvd #1010
Los Angeles, CA 90036

(323) 525-1221 | Phone
(323) 395-0455 | Fax

New York
Please contact info@affinityartists.com for general inquiries

Please do not contact us regarding literary submissions.